Professional Development Webinar: The Ins and Outs of Influencer Marketing, February 27 at 3 p.m.

Les Dames DC Professional Development Webinar: The Ins and Outs of Influencer Marketing
February 27, 2020 from 3-4 p.m.  
Join us for an informative webinar with influencer marketing expert Casey Benedict of Kitchen PLAY.  
DATE:  Thursday, February 27, 2020
TIME:   3  to 4 p.m.
RSVP:  Register in advance using this link
https://zoom.us/meeting/register/u5Mtc-6ppjku_2RJx8bTWdpCWPPpuc5Qgg
COST:  This event is free for Les Dames members and $10 for the general public. This webinar has been organized by DC Dame Aviva Goldfarb.
NOTE:  The capacity for the webinar is 100. We will open it to the general public on February 17, so please register now before it fills up.
 
This one-hour webinar will cover:    

• Why work with influencers? And some success stories
• How to determine which influencers are a good fit for your company and goals
• How to vet influencers you find (or who find you)
• How to work with influencers
• Negotiating do's and don'ts with influencers to get the most ROI and avoid costly mistakes

Casey will also leave time to answer your specific questions. 
 
About our speaker:
As founder and CEO of Kitchen PLAY, Casey Benedict has been at the leading edge of influencer marketing since 2010. She has guided many of the world's top brands, agencies and agricultural boards in successfully navigating the ever-changing world of influencer marketing while developing effective strategies to drive their growth. Casey has built a community of more than 2,000 culinary influencers across the globe and her groundbreaking conferences have brought together major brands including KitchenAid, Calphalon, OXO, Sun-Maid, California Avocados, Sugar in the Raw, US Potatoes (and many more), to move the industry forward through education and connection.