LES DAMES PROFESSIONAL DEVELOPMENT WEBINAR: The Ins and Outs of Influencer Marketing
This one-hour webinar will cover: why work with influencers, and some success stories; how to determine which influencers are a good fit for your company and goals; how to vet influencers you find (or who find you); how to work with influencers; negotiating dos and don'ts with influencers to get the most ROI and avoid costly mistakes.
Speaker Casey Benedict will also leave time to answer your questions.
As founder and CEO of Kitchen PLAY, Benedict has been at the leading edge of influencer marketing since 2010. She has guided many of the world's top brands, agencies and agricultural boards in successfully navigating the ever-changing world of influencer marketing while developing effective strategies to drive their growth. Benedict has built a community of over 2,000 culinary influencers across the globe and her groundbreaking conferences have brought together major brands including KitchenAid, Calphalon, OXO, Sun-Maid, California Avocados, Sugar in the Raw, US Potatoes to move the industry forward through education and connection.
DATE: Thursday, February 27
TIME: 3:00 to 4:00 p.m.
PLACE: ZOOM online platform. More information on how to connect through ZOOM under RSVP.
PRICE: Free for Les Dames Members, $10 for the general public
RSVP: Click here to register. Note, the maximum capacity for the webinar is 100. We will open it to the general public next week, so please register now if you are interested before it fills up.
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